Top Golf is a sports entertainment community operating in 33 venues worldwide. TopGolf games are set up so that players aim for 11 targets within the fairway, with points awarded for accuracy. The microchipped balls give instant feedback for each of the 9 official games. The venues also feature climate-controlled hitting bays, a full restaurant menu of food and beverages, and a sports bar/lounge.
Overland Park’s location in Kansas faced a unique problem with their natural grass that was leading to daily operational challenges. On the right side of the “fairway”, there is an incline that leads up to the guarding nets. This incline was causing an inability for grass to be able to grow, leading to large patches of mud that would catch and hold onto any of the golf balls shot in the area. Additionally, from the heavy rain the area experiences, the grass that was able to grow required constant maintenance and caused operations to shut down while the area was mowed. The difficulty in ball retrieval, as well as the hassle of continuous upkeep, caused TopGolf to seek a solution: LiteEarth.
LiteEarth is an advanced artificial grass geomembrane liner for long-term environmental closure. The patented synthetic turf system is an environmentally responsible system that eliminates seeding, fertilizers, pesticides, and mower exhaust. The impermeability of the liner and absence of slope failure ensures that heavy rains will run down TopGolf’s incline and into proper drainage locations. In comparison to natural grass which requires consistent maintenance, LiteEarth requires only annual light brushing. This means that TopGolf can stay open more hours and more days out of the year while sustaining an attractive and natural looking ground cover. Finally, the high puncture resistance of LiteEarth will assure that even the strongest of drives will not rip or tear into the turf’s liner.
Work on TopGolf’s LiteEarth installation should conclude early next week.
Learn more about LiteEarth and its uses/benefits.
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Shelby Becker is a creative content creator and marketing specialist at Act Global. She’s an animal rights activist, avid concert-goer, and scary movie enthusiast. Follow her on LinkedIn .
For more information, contact marketing at sbecker@actglobal.com