The 2018 Grass Yarn & Tufters Forum wrapped up yesterday in Barcelona, Spain. Act Global CEO John Baize joined industry leaders from around the world to participate in a forward-thinking dialogue of technical and commercial developments in the artificial grass and synthetic turf supply-chain. Each year this global conference offers diverse perspectives on some of the most critical topics facing the industry including key issues going on in the rest of the world, the latest technological advancements, trends for future developments, and how structural changes to the industry will impact future growth.
One of the most exciting results of AMI 2018 was the announcement to synchronize the world market for synthetic turf.
“Great news coming out of this week’s AMI conference in Barcelona as the Synthetic Turf Council (STC) and The European Synthetic Turf Organisation (ESTO) sign a Mutual Letter of understanding to join forces and approach the market as one global industry association. This collaboration is a great step in the right direction towards the worldwide growth of the industry! #SyntheticTurf #globalleadership”- John Baize, Act Global CEO.
This unifying collaboration has the potential to spread the benefits of synthetic turf and artificial grass to more communities across the world. This will increase access and availability of play and encourage outdoor sports recreation.
Thank you, AMI for hosting a great event!
Learn more about Act Global’s artificial sports turf.
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Shelby Becker is a creative content creator and marketing specialist at Act Global. She’s an animal rights activist, avid concert-goer, and scary movie enthusiast. Follow her on LinkedIn .
For more information, contact marketing at sbecker@actglobal.com