Brand strategy reflects the growing integration of the construction and manufacturing partnership.
To reinforce their combined strengths of artificial turf research, manufacturing, construction and maintenance, ProGrass and Act Global have consolidated product brands to be called “Xtreme Turf”.
The companies have already been successful partners for more than four years, but maintained independent product brands until now.
“We want buyers to immediately recognize that when selecting ProGrass, Act Global and Xtreme Turf, they are getting the best on the market,” said Robert Thomas, president of ProGrass. “Our customers have always been receiving the highest quality fields from a total solution provider, and we now have a product brand strategy that reflects that.”
In addition to the hundreds of sports fields built by ProGrass and manufactured by Act Global, Xtreme Turf is found in over 70 countries, and will be featured this summer in Montreal Olympic Stadium for the upcoming FIFA Women’s World Cup.
ProGrass will continue to deliver the Xtreme Turf quality as one of the largest sports field contractors in the U.S. Together the companies will remain focused on player injury research and prevention, as well as achieving high-end performance for an extended period of time.
“ProGrass has been a valued partner for years, and together we have completed some of the finest sports fields throughout the United States,” said John Baize, managing director of Act Global. “We are proud of our integrated quality approach to manufacturing and construction, and are pleased our branding will further reflect this.”
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About ProGrass
Founded in April 2002, ProGrass, LLC is based in Pittsburgh, PA. Under the same majority ownership since day one, ProGrass has emerged as one of the preeminent names in the synthetic turf industry. ProGrass installations are located from Connecticut to California and Hidalgo, Texas to Barrow, Alaska. More information on ProGrass and their products can be found at prograssturf.com.
About Act Global
Act Global is a world leader in synthetic turf and artificial grass manufacturing. The company’s Xtreme Turf and Xtreme Lawn products replicate natural grass for use in international stadiums, indoor sport centers, synthetic lawns and other synthetic grass uses. Its LiteEarth and AvTurf products add capabilities for landfills and airport applications. Act Global has manufacturing locations in USA, Europe and Asia and installations in over 70 countries. Act Global is notable for currently being the first company in the world that is a FIFA Preferred Producer for Football Turf, Synthetic Turf Council Certified Manufacturer, World Rugby Preferred Producer, and holds an ISO 9001 certification. For more information visit ActGlobal.com.
Shelby Becker is a creative content creator and marketing specialist at Act Global. She’s an animal rights activist, avid concert-goer, and scary movie enthusiast. Follow her on LinkedIn .
For more information, contact marketing at sbecker@actglobal.com